Where ambition finds its agency
Brand strategy & story telling
Exponential colaboración
Creative production
Where ambition finds its agency
Agents of growth
We're a Creative Collective of strategists, storytellers, designers and producers who partner with ambitious brands ready to move.
With strategy, storytelling and collaboration working as one, ambition gets contagious. It shifts perception, claims ground and builds momentum that lasts.
Pull up a chair.
There’s a seat for you at our Creative Collective’s table.
MacWell brings together brand strategy, storytelling, A-list collaborations, and creative production as one integrated brand system and globally collaborating collective.
Big ambition.
Clear focus.
No apology for loving every minute of the build.
Clear focus.
No apology for loving every minute of the build.
“Thank you for uncovering the deepest core of our brand, strong visuals, on point messaging and believing even when we doubted ourselves. An amazing job and a fantastic end result.”
- Niina Ojala
Commercial and Marketing Lead,
TheStorage
TheStorage
"The worth of an agency comes from its ability to create tangible strategic, creative and business value. I wanted people who can learn quickly and work with precision. I wanted an inclusive and collaborative process, and excellence in execution, throughout copy and art. MacWell delivered in heaps with stellar results."
- Rasmus Stoltzenberg
Strategic Marketing Manager
Vaisala
Vaisala
"Showing how our product innovations provide benefit to our customers in a concise, easy to understand way was certainly something MacWell worked on with great competence and collaboration."
- Dr Khalil Divan
Senior Director Product Marketing
Thermo Fisher
Thermo Fisher
Wolt+ Owen Wilson
COLLABORATION & CREATIVE PRODUCTION
An ambitious international campaign with iconic brand match and world-class talent.
TheStorage
BRAND STRATEGY & CREATIVE PRODUCTION
Branding the transformation of energy by an ambitious startup ready to create fossil-free growth.
FEATURED WORK
SEE ALL CASES
Wolt+ Owen
A-list Collaboration & Creative Production
A short description here about the impact on Wolt as a Panther in its industry
A short description here about the impact on Wolt as a Panther in its industry
Wolt+ Owen
A-list Collaboration & Creative Production
A short description here about the impact on Wolt as a Panther in its industry
A short description here about the impact on Wolt as a Panther in its industry
Wolt+ Owen
A-list Collaboration & Creative Production
A short description here about the impact on Wolt as a Panther in its industry
A short description here about the impact on Wolt as a Panther in its industry
Wolt+ Owen
A-list Collaboration & Creative Production
A short description here about the impact on Wolt as a Panther in its industry
A short description here about the impact on Wolt as a Panther in its industry
Wolt+ Owen
A-list Collaboration & Creative Production
A short description here about the impact on Wolt as a Panther in its industry
A short description here about the impact on Wolt as a Panther in its industry
Our offering
BRAND STRATEGY & STORYTELLING
Clear direction and narratives built to hold as brands grow, scale, and evolve across markets.
Naming / Storytelling / Brand Development / Brand Identity / Messaging / Marketing Strategy / Campaigns / Visual identity / Tone of Voice / Brand Guidelines
CREATIVE PRODUCTION
Clear direction and narratives built to hold as brands grow, scale, and evolve across markets.
A-List Collaborations / Campaigns / Films / Photography / Illustration / Motion Graphics/ Packaging Design / Graphic Design / Experience Design
What do we do all day?
What do we do all day?
Things we believe in
Brand Strategy & Storytelling
Exponential Collaborations
Creative Production
Where is your agency?
Most businesses have more ambition than they have room to act on it. To grab the opportunities when cultural moments shift and markets move, you need the right creative firepower, the collaborators and the system to make it count.
This is where ambition finds its agency. The magic that begins when two ambitions meet, yours and ours, and turn into something the world pays attention to.
This is where ambition finds its agency. The magic that begins when two ambitions meet, yours and ours, and turn into something the world pays attention to.
The MacWell Model
No matter the stage of your company, brand is the only advantage that can’t be copied. The MacWell Model shows how Brand Power grows from early belief to scale, value, and renewal. From Unicorns to Phoenixes, it helps brands invest at the right moment, for the right impact, as the business changes shape.
Read more on how Owen Wilson matched with Wolt
Who is your brand match?
A-list collaborations are not about borrowing attention. They add weight, trust, and cultural relevance where it matters most.
When storytelling is designed with the right voices and backed by world-class production, brand power moves faster, travels further, and sticks from film to activations and dedicated ambassodorship.
When storytelling is designed with the right voices and backed by world-class production, brand power moves faster, travels further, and sticks from film to activations and dedicated ambassodorship.
Each collaboration powers the brand system. Global impact, local love, and the momentum to do it again.
Who is your brand match?
The right cultural match at the right moment doesn't just borrow attention, it builds it into something that compounds. The right voice, integrated with intention into your system, travels further, works harder and opens doors that paid media alone never could.
We start by understanding where your ambition is headed. Then we find the match that gets it there faster.
We start by understanding where your ambition is headed. Then we find the match that gets it there faster.
HOW OWEN WILSON MATCHED WITH WOLT
Each collaboration powers the brand system. Global impact, local love, and the momentum to do it again.
Each collaboration powers the brand system. Global impact, local love, and the momentum to do it again.
Curious about collaborations, production at scale or finding your brand match? Drew or Marc are the right place to start.
Ready to reflect your growth ambition into brand strategy and storytelling? Liisa is always ready for that talk.
Andrew MacDonald
Creative Director
andrew@macwell.co
+358 40 418 5074
Creative Director
andrew@macwell.co
+358 40 418 5074
Marc Stevenson
Executive Producer
marc.stevenson@macwell.co
+358 40 860 0278
Executive Producer
marc.stevenson@macwell.co
+358 40 860 0278
Liisa Paasio
Executive Creative Director
liisa.paasio@macwell.co
+358 40 718 9838
Executive Creative Director
liisa.paasio@macwell.co
+358 40 718 9838
Just reach out
JUST REACH OUT
Marc Stevenson
Executive Producer
marc@macwell.co
+358 40 8600278
Executive Producer
marc@macwell.co
+358 40 8600278
Liisa Paasio
Creative Director
liisa@macwell.co
+358 12 1234567
Creative Director
liisa@macwell.co
+358 12 1234567
How big
can you get?
How big
can you get?
There's a seat for every ambitious company in our Creative Collective. Bring your ambition and we'll bring ours. The rest we figure out together.
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Thank you!
Your submission has been received!
Your submission has been received!
How big
can you get?
How big
can you get?
The MacWell Mullet Model is built for brands that do not want to explain themselves forever. It brings clarity and confidence to the hard decisions and gives your ambition a story people recognize.
Ready to find out the impact your brand has on the business? Book a session with us.
Ready to find out the impact your brand has on the business? Book a session with us.
Thank you!
Your submission has been received!
Your submission has been received!
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Meritullinkatu 11 D
00170 Helsinki Finland