Agents of growth

We are creative collective of business designers, producers, creatives, storytellers, and marketers who treat strategy and storytelling as the same act.
We believe in people and human connections.
When our craft meets yours, we create work the world wants to play in.
FOUNDED
in 2006
BASED IN
Helsinki, represented in London and New York
THIS IS US
Andrew MacDonald
Creative Director
andrew@macwell.co
+358 40 4185074
Liisa Paasio
Creative Director
liisa@macwell.co
+358 12 1234567
Markus Frick
Creative Director
henrik@macwell.fi
Marc Stevenson
Executive Producer
marc@macwell.co
+358 40 8600278
Mick Scheinin
Creative Director
henrik@macwell.fi
Mirka Suikkanen
Creative Director
henrik@macwell.fi
Karina Mamadelieva
Creative Director
henrik@macwell.fi
Jarkko Ojanen
Creative Director
henrik@macwell.fi
JC
Creative Director
henrik@macwell.fi
Henrik Axlund
Creative Director
henrik@macwell.fi
Mila
Creative Director
henrik@macwell.fi
Q&A
What makes MacWell different from other creative agencies?
Who do you typically work with?
How do you work?
Where do you work?

Our philosophy is lorem ipsom donor sit. That’s what makes us great.

“Thank you for uncovering the deepest core of our brand, strong visuals, on point messaging and believing even when we doubted ourselves. An amazing job and a fantastic end result.”

Niina Ojala

Commercial and Marketing Lead,
TheStorage

"The worth of an agency comes from its ability to create tangible strategic, creative and business value. I wanted people who can learn quickly and work with precision. I wanted an inclusive and collaborative process, and excellence in execution, throughout copy and art. MacWell delivered in heaps with stellar results."

Rasmus Stoltzenberg

Strategic Marketing Manager
Vaisala

Showing how our product innovations provide benefit to our customers in a concise, easy to understand way was certainly something MacWell worked on with great competence and collaboration.

Dr Khalil Divan

Senior Director Product Marketing
Thermo Fisher

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Curious about A-list collaborations or production at scale? Drew or Marc are the right place to start. Thinking about brand strategy, the MacWell Model, or what comes next? Liisa’s here

Product is now.
Brand is forever.

MacWell is a creative agency founded in 2006. Throughout two decades, we’ve edged our focus to science, technology and engineering. We excel at turning complexity into simple and engaging narratives for our clients.

We believe in experience and expertise. Our core team of senior talent is complemented by our global network of partners.

After a hundred launched products and a plethora of brands built, MacWell has become the weapon of choice for startups and global enterprises alike.

Two decades of branding and marketing

MacWell is a creative agency based in Helsinki and acting globally since 2006. Our focus is product marketing and brand building for technology, science and engineering clients. We are a small group of seasoned professionals with a big and ambitious network of creative specialists. We live by the motto product is now, brand is forever.

Key Creative Team

Henrik Macwell
Henrik Axlund
Creative Director

henrik@macwell.fi
Mirka Suikkanen
Lead Creative / Senior Art Director

mirka@macwell.fi
Andrew MacDonald
CEO

andrew@macwell.fi
Riina Rinkinen
Lead Creative / Senior Copywriter

riina@macwell.fi
Marc Stevenson
Executive Producer

marc.stevenson@macwell.fi
Jan Mikael Scheinin
Senior Copywriter

mick@macwell.fi
Eliel Koivu
Designer / Motion Graphics

eliel@macwell.fi

Global reach local roots

With an extensive network of partners around the globe, we always find the best team for the brief.

Things we do very well
What makes Macwell different from other creative agencies?
Who do you typically work with?
What kind of results can we expect?
How does your team approach a new branding or marketing challenge?
Where is your team based, and do you work internationally?

Let's work

together

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