SERVICE
Brand / Brand Guidelines / Photography / Storytelling / Creative Concept / Copywriting / Visual identity / Package design / Graphic design / Illustration / Social media strategy / POS
CLIENT
JAAKKOLAN ELINTARVIKETUKKU
YEAR
2021
Outokumpu is the global leader in sustainable stainless steel. Their customers use stainless steel to build bridges and buildings, produce cars, trains and trucks, and manufacture household appliances and utensils. Outokumpu is known in the market for their unmatched expertise in stainless steel as well as the quality of their products.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
Forest berries are a veritable treasure of pleasure and health. The industry convention is to wrap frozen berries in generic plastic bags. A huge missed opportunity. The client had done a great job in creating functional and environmentally friendly packaging.
The new packaging solution was an opportunity to name and build the Karelian Aarre (The Treasure of Carelia) brand and packaging that pops out in the store and is good enough to eat from.
The new packaging solution was an opportunity to name and build the Karelian Aarre (The Treasure of Carelia) brand and packaging that pops out in the store and is good enough to eat from.
What’s in a name? Everything. Karelian Aarre means The Treasure of Carelia. The branding elevates a generic product and communicates value with a touch of Finnish forest magic.
The brand visuality reflects shades of forest green and the freshness of new buds and leaves. To emphasize the treasure aspect, a touch of gold foil was added.
