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SERVICE
Brand Development / Brand Identity / Brand Messaging / Brand Guidelines / Visual Identity / Tone of Voice / Graphic Design /Website Design
CLIENT
Powera
YEAR
2025
Vally is a fresh brand that provides optimal accessories and tools for recycling, forestry and loader cranes.
MacWell had the pleasure of naming the brand and creating its identity, from core to look and feel, extending all the way to additional assets.
MacWell had the pleasure of naming the brand and creating its identity, from core to look and feel, extending all the way to additional assets.
The name, Vally, combines the words ‘versatile’ and ‘ally’ to describe the accessories’ core function: enabling more ways to use the equipment you already own.
The tagline “Tools just right” communicates the brand’s philosophy: instead of bells and whistles Vally concentrates on optimal pragmatism.
The Vally brand book consists of comprehensive guidelines on tone-of-voice, look & feel and the brand in practice.
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