Yrittäjät

The brand and marketing communication was renewed in a way that connects especially young Finns emotionally with entrepreneurship. The creative concept celebrates the joys and challenges of Finnish entrepreneurs, warts and all. Real people, real wins, real losses.

So, we created a marketing concept that celebrates entrepreneurship in all its glory but also in all its hardships. We based our concept in honest and open storytelling of entrepreneur life with real people and their real-life successes and losses. Within the concept, the audience gets to travel to the good and bad days of entrepreneurship with documented stories tied within a consistent photo- and videography.

In look & feel, as well as creating a plethora of new graphical assets, we modernized their well-known Y -symbol and typographic hierarchy. By utilizing the existing brand work of an esteemed organization, we refreshed the Yrittäjät brand to the design level and attention-to-detail of the modern, quality-conscious consumer. All our work was ultimately updated into the Yrittäjät brand manual.