The Ambition
Creating an independent loadhandling accessory brand to reach new customers.
It takes ambition and courage to launch a new brand in a conservative industry. Vally is the new, independent load handling accessory brand owned by the frontrunner of the industry, Hiab.
Vally is an opportunity to grow by serving all customers, whatever brand their equipment is. Vally makes the most of your equipment, delivering on the slogan Tools just right.
HIAB
Brand Naming / Brand Development / Brand Identity / Brand Messaging / Brand Guidelines / Visual Identity / Tone of Voice / Graphic Design
Industry: Forestry, Logistics, Construction
The AGENCY
Making the most of the equipment with the right accessory.
Based on workshops and interviews with the client and key partners in several markets, we created the Vally brand and deliverables, including brand guidelines, Tools just right creative concept, messaging, visual assets and a web page.
THE BRAND
How to make a new accessory feel like an old friend?
The name, Vally, combines the words ‘versatile’ and ‘ally’ to describe the role of the accessories for the customers.
The creative concept and slogan, Tools just right, communicates the value of an accessory that is more than “good enough” for load handling professionals in different industries.
THE DESIGN
Unified brand from website to physical products.
The Vally brand book consists of comprehensive guidelines for implementing the brand in all touchpoints and channels. The visual identity is based on a complete system built on distinctive brand colors with logo usage extending to products.
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How big
can you get?
Ready to find out the impact your brand has on the business? Book a session with us.
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