SERVICE
Campaign Creative / Storytelling / Product Messaging / Creative Direction / Film Direction / Film Production
CLIENT
YEAR
2024
Wirepas makes the world’s best IoT in Tampere, Finland. Their products are promoted by Mom, the fictional mother of the company's CTO. Her no-nonsense character doesn’t hesitate to brag about her son’s company’s superior innovations.
MacWell created a series of six films that take Mom and Wirepas’ partners to Norway, Texas, and Helsinki. MacWell partnered with Cocoa in the production of the films.
MacWell created a series of six films that take Mom and Wirepas’ partners to Norway, Texas, and Helsinki. MacWell partnered with Cocoa in the production of the films.
Instead of taking the show on the road, the videos were shot at Fireframe Studios in Helsinki. We created scenes with an authentic feel of the chosen locations by utilizing virtual production.
In addition to the main films, we made partner testimonial videos on location. Adding behind-the-scenes footage and bloopers to the mix made the content more engaging.
The film content was complemented by bespoke postcards of Mom visiting famous locations around the world. These visual assets serve Wirepas in digital content marketing and as physical event handouts.
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