SERVICE
Storytelling / Product Messaging / Creative Direction / Film Direction / Film Production
CLIENT
Canatu
YEAR
2024
Canatu is a fast-growing deep technology company creating advanced carbon nanotubes and related products, including manufacturing equipment, for the semiconductor, automotive, and medical diagnostics industries. Their carbon nanotube technology is set to transform medical diagnostics with the highest testing sensitivity outside a lab, used wherever patients are being cared for.
MacWell was chosen to create messaging and visual assets to help recruit partners for Canatu’s mission.
MacWell was chosen to create messaging and visual assets to help recruit partners for Canatu’s mission.
First, we defined the project’s strategic framework and messaging together. The storytelling focused on finding the right balance between technical detail and emotional benefits: the opportunity to save lives.
We developed an integrated production plan to maximize return on investment. After the scripting process we simultaneously produced a video and still images. We combined footage of the Canatu facility with 3D animation to create easy-to-internalize content that resonates with the chosen audience.
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