SERVICE
Campaign Creative / Storytelling / Product Messaging / Creative Direction / Film Direction / Film Production
CLIENT
YEAR
2024
Vaisala is a global leader in measurement instruments and intelligence for climate action. Operating on two planets, Vaisala boasts almost 90 years of innovation and expertise on devices and data that improve resource efficiency.
Vaisala recruited MacWell to produce the creative concept, messaging and visual assets for the launch of its revolutionary measurement instrument for Carbon Capture, Utilization and Storage ー the MGP241.
Vaisala recruited MacWell to produce the creative concept, messaging and visual assets for the launch of its revolutionary measurement instrument for Carbon Capture, Utilization and Storage ー the MGP241.
The worth of an agency comes from its ability to create tangible strategic, creative and business value.
I wanted people who can learn quickly, work with precision and keep things rolling in the right direction. I wanted an inclusive and collaborative process. I wanted excellence in execution, throughout copy and art. I also hoped for a process that uses my business stakeholders strictly limited available time to the best effect.
MacWell delivered in heaps. Stellar results, and the launch itself is on FIRE.
I wanted people who can learn quickly, work with precision and keep things rolling in the right direction. I wanted an inclusive and collaborative process. I wanted excellence in execution, throughout copy and art. I also hoped for a process that uses my business stakeholders strictly limited available time to the best effect.
MacWell delivered in heaps. Stellar results, and the launch itself is on FIRE.
– Rasmus Stoltzenberg, Strategic Marketing Manager, Vaisala
Through prework and collaborative workshopping, we first defined the marketing concept, key messages and a messaging hierarchy for the product. This further translated into scripts for two videos celebrating the instrument: a hero film and a technical film, diving more into detail.
Top quality key visuals were derived from the films highlighting the design, functionality and benefits of the innovation.
We also helped create additional copy for the MGP241 and Vaisala's CCUS communications in general to complement the key messaging in marketing.
We also helped create additional copy for the MGP241 and Vaisala's CCUS communications in general to complement the key messaging in marketing.
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