SERVICE
Film Direction / Film Production / Product Marketing Campaign / Photography / Storytelling
CLIENT
HMD USA
YEAR
2022
HMD USA wanted to promote their whole product portfolio of Nokia smartphones in a single campaign that would reach multiple audiences, from kids to grandmas.
We created a Back To School campaign with messaging, films and stills. We celebrated both lifelong learning and HMD’s affordable smartphones - ready to serve as durable and trusted tools for another year of school.
We created a Back To School campaign with messaging, films and stills. We celebrated both lifelong learning and HMD’s affordable smartphones - ready to serve as durable and trusted tools for another year of school.
While the campaign was aimed at the US market, it was filmed in Finland. We successfully turned a Helsinki suburb into a in North American small town, allowing us to fully deliver on the creative against a very tight deadline.
The films were produced with the help of our friends at Pablo. We also directed a photoshoot for the campaign still images, shot by the very talented Julius Konttinen.
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