Storytelling / Copywriting / Visual Identity / Graphic Design /
Illustration
HOAS
2024
The communication engages and activates specific practices with headlines like “I am not a telepath. Speak.”, “If you tell us what bugs you, we can do something about it” and “The load-bearing capacity of humans is also limited.”
Lack of communication causes a huge amount of waste in construction. We activated workers and management to communicate more both with each other and through an online survey.
To keep reminding everyone of Hoas’s new social responsibility rules, we created posters and hard hat stickers used on the sites and a web page. As the construction workers on Hoas’s sites speak many different languages, particular care was taken to use ideas and language that could be easily translated.
To keep reminding everyone of Hoas’s social responsibility rules for construction, we created posters for the construction sites and a web page. As the construction workers on Hoas’s sites speak many different languages, particular care was taken to use language that could be easily translated.
