Wolt

Seamless and efficient production service for the global launch of the new Wolt slogan

SERVICE

Creative Direction / Film Direction / Film Production / Post-Production

CLIENT

Wolt

YEAR

2025

Wolt is a popular delivery service operating in more than 30 countries around the world. Wolt connects customers with local restaurants, grocery stores, and other retailers. Through its mobile app, users can order food, drinks, and other products for quick delivery. 

Wolt approached MacWell for production service. The client came to us with a distinct vision and a ready creative promoting their new slogan: Why don’t we just Wolt. MacWell was tasked to bring the concept to life reflecting their original thinking as closely as possible.
The campaign was shot in Los Angeles and targeted at 27 markets. We used 5 different talents to resonate in different cultural areas.
The number of initial assets produced was 350, and the total with variations for different countries reached 6000. The project’s duration from kick-off to delivery was 6 weeks. 
The project examplifies MacWell’s ability to run and facilitate productions on a global scale. Sourcing the right partners honored both the concept and the budget. 
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