SERVICE
Visual Identity / Graphic Design / Illustration / Tone Of Voice / Copywriting
CLIENT
Saimaa Brewing
Company
YEAR
2020
Outokumpu is the global leader in sustainable stainless steel. Their customers use stainless steel to build bridges and buildings, produce cars, trains and trucks, and manufacture household appliances and utensils. Outokumpu is known in the market for their unmatched expertise in stainless steel as well as the quality of their products.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
The task was to develop a brand that communicates superior taste and exceptional craftsmanship for an assortment of flavours.
Forget the ordinary.
Say YES to handcrafted.
Say YES YES to the real taste of Nordic berries.
The competition for share of shelf and mind is tough. It was critical to cut through the clutter with a brand identity based on fundamentals yet avoiding cliches.
A minimalistic Scandinavian approach created readily identifiable labels that communicate specific flavours for both year round and seasonal products.
