SERVICE
Branding / Graphic Design / Illustration / Copywriting
CLIENT
Altia
YEAR
2017
Outokumpu is the global leader in sustainable stainless steel. Their customers use stainless steel to build bridges and buildings, produce cars, trains and trucks, and manufacture household appliances and utensils. Outokumpu is known in the market for their unmatched expertise in stainless steel as well as the quality of their products.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
The creative starting point was to bottle the happy-go-lucky personality into a product. The distinctive tonality and the Nevermind name itself celebrate a carefree way of living.
The tone of voice can be described as gently cheeky. The brand narrative celebrates the unforgettable ride called life. The visual identity plays with conventional wine logos and typography. The contrast between the traditional and modern design, unexpected colors and quirky illustrations created a visual identity that makes you forget your cares and leaves you smiling.
