SERVICE
Brand Strategy / Visual Identity / Graphic Design/ Illustration / Copywriting / Photography / Website / Posmarketing Materials / Social Media Strategy / Social Media Content / Product Portfolio / Packaging Design / Custom Typography
CLIENT
SAimaa brewing
company
YEAR
2018
Outokumpu is the global leader in sustainable stainless steel. Their customers use stainless steel to build bridges and buildings, produce cars, trains and trucks, and manufacture household appliances and utensils. Outokumpu is known in the market for their unmatched expertise in stainless steel as well as the quality of their products.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
Starting with the brand narrative and tone of voice, every element focused on the brand differentiators of ecology and sustainability.
The look & feel of the new brand is based on organic forms. Water is crucial for brewing in general and a company named after a famous lake in particular. That’s why the logo references waves crashing onto the shore of lake Saimaa.
The look & feel of the new brand is based on organic forms. Water is crucial for brewing in general and a company named after a famous lake in particular. That’s why the logo references waves crashing onto the shore of lake Saimaa.
The renewed brand came alive on the web site and on social media. All of the assets can be found in an asset bank, making it easy to create content for all touchpoints and channels from marketing to point of sales.
In addition to the brand, the product portfolio was taken to the next level with product designs that really pop out in retail.
A new pportfolio strategy was developed by creating three product families that cover all of the brewery’s products.
