SERVICE
Saimaa Brewing / Companyvisual Identity / Graphic Design / Illustration / Tone Of Voice / Copywriting
CLIENT
Saimaa Brewing
Company
YEAR
2020
Outokumpu is the global leader in sustainable stainless steel. Their customers use stainless steel to build bridges and buildings, produce cars, trains and trucks, and manufacture household appliances and utensils. Outokumpu is known in the market for their unmatched expertise in stainless steel as well as the quality of their products.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
As each flavour has a distinct, unique taste, a kooky individual character was developed for each product. The characters feature in storytelling and marketing, seamlessly bridging brand and product. The color palette references real berries and fruit.
Key elements from the mother brand were combined with the new kooky designs to create a distinct product brand while retaining brand coherence.
